New York Times’ Lisa Tobin on the value of audio, next big thing for The Daily | Code Media

Lisa Tobin, the executive editor of the New York Times podcast The Daily, announced onstage at Recode’s Code Media that a version of the show would be coming to radio airwaves later this spring.

Beginning in April, the publisher plans to create a specialized version of the show for American Public Media, the nonprofit that distributes Marketplace and BBC World Service, potentially reaching more than 20 million listeners.

The Daily, which the Times started in 2017, became a bona fide podcasting hit. Hosted by Michael Barbaro, the show has been downloaded more than 200 million times in under a year. Onstage, Tobin said it reaches 4.5 million unique listeners every month.

Watch Tobin's full presentation on audio and why The Daily resonates with listeners.


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(Source: Recode, https://www.youtube.com/watch?v=H5kycx2k3IE)
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