Apple posts record $88b Q1 haul but iPhone sales actually ticked down a bit

We recently reported that Apple was looking to dramatically cut iPhone X production due to “soft demand,” but apparently the demand has been hot enough since the launch of the halo phone to propel Apple to its biggest quarter in company history. Tim Cook and company reported revenues of over $88 billion for Q1, and he said the latest figures are a new quarterly record for the world’s biggest tech company.

Helping propel Cupertino’s fortunes? iPhones of course, and not just the iPhone X, but its $1,000 base price certainly helped, netting Apple just short of $800 per iPhone sold on average – that’s every iPhone – and they sold over 77 million of them. That’s a lot of iPhones, but it’s actually a bit less than last year, and Apple’s stock is actually down a few bucks today. Cook also said Apple Watch sales are up 50 percent over last year, but he didn’t say how many were sold. More details: http://bgr.com/2018/02/02/apple-q1-earnings-analyst-reactions-iphone-sales/

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