Apple prunes back iPhone X production as sales figures wither

It was the hottest holiday gift you could hope to get – or give: The Apple iPhone X. With its high-rez OLED display, augmented reality abilities and sleek design, it flew off the shelves at a $1,000 a pop or more, if you could even find one. Now, with the holiday buying binge behind us, it looks like Apple is going to cut production of the halo phone due to softer-than-expected demand in the U.S., Europe and China.

The Nikkei Asian Review is saying that Apple is likely cutting production levels in half going forward, and may be rethinking their OLED-based iPhone plans for the future. The OLED screen in the iPhone Ten is expensive, and comes from competitor Samsung, just two more reasons Tim Cook and company are rethinking how many future phones will get the super-screen.

BGR says that the only iPhone to get an OLED screen this year could be a larger iPhone X Plus-type of model with a 6.5-inch screen, the rest of the lineup will get good old LCD screens, which few people were complaining about anyway. Hit the link for more on the story and we should find out about Apple’s OLED future just about the time summer starts.

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(Source: Digital Trends,