James Rosenthal: For Google, Client ROI Comes Before Ads Experimentation

Jon Steinberg speaks with Google's Director of Global Agency, James Rosenthal about the future of advertising at WPP Stream. Rosenthal says Google has learned the best way to get stuff done is to listen rather than impose; and that Google would like to first master ROI with clients before taking them to the next level.

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(Source: Cheddar, https://www.youtube.com/watch?v=2tq8rZ4IoO8)